Is shopping carts falling down with the e-commerce springing?

The shopping experience of consumers has changed ever since the advent of the internet and the smartphone. Many applications like E-bay and Amazon offer shoppers the option to shop online without leaving their homes. Other retail giants like Woolworths, K-Mart, TJ Maxx and many more have joined in the movement. But what does it mean for the traditional shopping cart experience? Some might think that the shopping cart manufacturers are going out of business but that is far from the truth. The shopping cart industry continues to grow and more innovate shopping cart designs make the consumer experience better than before.

The e-commerce business certainly provides a lot of flexibility but it is complicated at the same time. The online shopping experience can be tedious and more time consuming than one might imagine. The abandonment rate at online check-outs continues to increase and cause a lot of loss to the retailers. Consumers easily switch between different sites and it is hard to build a loyal customer base. According to a survey, around 70% of consumers do not finish their purchase at the last step of the checkout process. Some 44% cancel their order when they find out about the high shipping costs that appear at the end of the online checkout. Other simply leave out because they don’t want to spend time creating an account to simply purchase a scarf or a pair of shoes.

Most people get very confused when shopping online and head into the stores anyway. For example, when you have to buy that expensive dress, you want to try it out first to see how it looks and fits instead of making the purchase online only to find out that there is a problem and you need to return it and sometimes pay for the postage. The whole experience can be length and nerve wrecking but is much simplified in the traditional shopping cart experience where you go into the store, have a visual sense of what options are available and be able to ask a person to help you when you need it.

The shopping cart manufacturers certainly have a niche market which they can built on. By taking advantage of the caveats that exist in e-commerce, the shopping trolley manufacturers can boost their industry through technology and innovation. The shopping cart manufacturers have certainly brought in a lot of changes in the shopping cart designs in the recent years from color scheme to easy sliding rollers and adding the baby carriage in the shopping cart to make the shopping experience easier for the parents while letting the kids have a fun and safe ride.

The shopping cart prices vary based on model and function and are less costly as compared to setting up an e-commerce business. A typical shopping cart will cost something between $70 and $150. Some technically advanced models with tracking and other features might sell for $300 or $400. Most shopping carts are equipped with an anti-theft alarm system, so if anyone tries to remove the cart from the store the staff is alerted. The shopping cart designs and features available today make it worth the invest for any retailer.